AXA Small & Medium Enterprises
How do you convince small and medium businesses that a multinational knows their needs?
By highlighting the role AXA staff play in supporting SMEs on a daily basis, these press ads aimed to communicate that AXA was the go-to for business AND health insurance.
The campaign delivered over 62 million impressions for AXA.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Michelle Pegg