The brief had two messages:
1. Show that Amazon Music have something for everyone
2. Through its clever technology, you can use an Alexa to find them
Some people relate music to life events. (I certainly do!)
And so, with this insight in mind, I created a campaign that told relatable stories that also showed that also showed
both messages.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Matt Wood