Below is a selection of copy pieces while at Amazon.
When Covid hit, I wrote various press ads particularly for the UK and France (as these examples show) to let reassure Amazon customers during the pandemic.
French press ad UK press ad
Since 2019, I’ve been the go-to for email copy at Amazon, working directly with the Outbound team.
Here’s some examples from Christmas ‘22 where I linked the emails to Amazon’s Yeti campaign. Christmas emails at Amazon usually consist of at least 15 emails and push notifications.
Luckily for you, there’s only a couple of examples for you to read 👍.
Black Friday Day 1 - AM Black Friday Day 1 - PM
Black Friday Day 2 Last Minute Christmas Deals
Q4 plays a massive part in Amazon’s profits. So, taking that and the fact not everyone reads every email (or all of it), I took the decision to keep the % and end date consistent across most emails. This also allowed me to have fun with headlines and body copy while also keeping everything short and snappy - ideal for the customers who want info as quickly as possible and you who’s looking through my work.