Cutty Sark
Six years after a major fire, the world-famous tea clipper, Cutty Sark, reopened to the public.
Now suspended ten feet in the air, Cutty Sark needed to be promoted as an iconic tourist attraction.
Inspired by ‘pushing’ the Leaning Tower of Pisa or ‘picking up’ a pyramid, I thought visitors could ‘lift’ Cutty Sark.
What started as a pitch concept, became National Maritime's advertising campaign.
6pp doordrop:
Front Inside One
Inside Two
Back
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Michelle Pegg