Dogs Trust
Dogs Trust produce two types of DM: "Warm"; a DM asking for donations and "Sponsor a Dog" which is an update 'letter' to the sponsor from their canine friend - like the one below.
As this was the Summer letter and would be it sent to both children and elderly ladies alike, I thought bunting would be perfect.
Working with Dogs Trust, I co-wrote copy to match each dog's personality - all 42 of them.
As received
Z-fold bunting opened up (Front & Back)
Off the back of the letter, Dogs Trust received 445,000 donations - which wasn't even part of the brief!
Johnny Vegas and his son loved it so much, they tweeted about it. Which was nice.
Creatives:
Creative/Copywriter - Rob Hainsworth
Creative/Art Director - Michelle Pegg