From working with our stat team, we wanted to create a campaign that drove awareness and consideration of
NatWest Premier from Q4 2025 into Q1 2026, and hopefully beyond.
Aimed at two target audiences (High Income Professionals & Asset-Rich Greys), we wanted the campaign to feel
aspirational while making Premier’s expertise cut through and feel more credible than the competition.
In what suddenly turned into a quick turnaround brief, we came up with the idea, copy, visuals, social hook and design layouts
in about 3 days.
Our campaign idea was, You can with Premier.
This idea was then turned into assets across social (video & static, 9x16 and 1x1) and DOOH.
Social:
Being limited to using Getty, we used the “POV” text hook to try and give the video assets a more (albeit small) socially native feel.
Whereas with the static executions, we went with simple questions that ranged from “Holistic” (”Want to get financial expertisie...”) to granular RTBs.
We felt these would resonate with what exisiting and potential customers want from their money.
1x1 static carousel - “Holistic”:
And copywise, we used the same train of thought with the (D)OOH.
Static 48 sheet:
DOOH:
Creatives:
Creative Copywriter - Rob Hainsworth
Designer/Art Director - Kat Nowotny